Because there's nothing wrong with smelling like a man... and there's nothing inherently "toxic" about masculinity.

Humans, both male and female, have the capacity to exhibit negative behaviors. Attempting to assign these traits to a specific gender is ridiculous; even more ridiculous than wearing a cologne called "Toxic Masculinity".

We firmly believe that you can be a decent human being without sacrificing an ounce of your manhood. If you agree, we are now offering the chance to order your own 2.0 oz of Toxic Masculinity. 

But what does it smell like, you ask?

Think of the most manly scent you've ever smelled. Now multiply that times a thousand! We have captured the essence of masculinity and put it in a solid cologne.

• with notes of oakmoss and amber, cedarwood, vetitver and just a touch of clove for a warm, spicy base
• 2.0 oz Solid Cologne
• Made in USA